📧 Emails (5)
💬 SMS (5)
🔍 Competitive Research
📊 Google Ads Strategy
🎬 Reels Concepts
📋 Implementation
Patient Segment Email Campaigns
5 targeted email campaigns for different patient segments. Each includes 2 variants with A/B subject lines.
Email Campaign
Just Turned 65
Email: Just Turned of Age (Medicare-Eligible)
Target: Leads who recently turned 65 and are now Medicare-eligible for CGM coverage.
Variant A — Congratulatory & Educational
Subject A1: You just turned 65 — did you know Medicare covers your CGM?
Subject A2: Happy birthday! Your CGM is now covered at $0
Preview: No more finger pricks. Medicare covers Dexcom G7 and Libre 3 for eligible patients.
Hi [First Name],
Congratulations on reaching a milestone birthday! Along with all the wisdom that comes with turning 65, you now have access to Medicare benefits that can change how you manage your diabetes.
Here is something most people do not know: Medicare now covers continuous glucose monitors like the Dexcom G7 and FreeStyle Libre 3 — often at zero out-of-pocket cost to you.
That means:
- No more painful finger pricks throughout the day
- Real-time glucose readings right on your phone
- Alerts before your levels get too high or too low
- Better A1C results and peace of mind
At St. Joseph Medical, we handle all the paperwork. We verify your Medicare eligibility, coordinate with your doctor, and ship your CGM supplies right to your door — free of charge.
It takes less than 2 minutes to see if you qualify.
[CHECK MY ELIGIBILITY →]
To your health,
The St. Joseph Medical Team
(818) 953-5227
Variant B — Direct & Action-Oriented
Subject A1: Turning 65 unlocked a benefit you should know about
Subject A2: Your age just qualified you for a free CGM — here is how
Preview: Medicare covers your Dexcom G7 or Libre 3. We handle everything.
Hi [First Name],
Now that you are 65, Medicare likely covers a continuous glucose monitor for you — at no cost.
We are not talking about the old finger-prick meters. These are the latest Dexcom G7 and FreeStyle Libre 3 sensors that track your glucose 24/7 and send readings straight to your phone.
Here is what we do for you:
1. Verify your Medicare coverage (takes 2 minutes)
2. Get your doctor's prescription handled
3. Ship your CGM supplies to your door every month
No hassle. No hidden costs. No waiting rooms.
Over 2,000 patients already get their supplies through us.
Ready to get started?
[SEE IF I QUALIFY →]
St. Joseph Medical Corp
(818) 953-5227
Email Campaign
Bad Birthday / Data Issue
Email: Bad Birthday (Incorrect DOB on File)
Target: Leads whose birthday data is missing or incorrect, preventing eligibility verification.
Variant A — Friendly Data Correction Request
Subject A1: Quick question — we want to make sure you get your CGM
Subject A2: We need one small detail to check your CGM eligibility
Preview: We tried to verify your coverage but need your correct date of birth.
Hi [First Name],
We recently tried to check whether you qualify for a free continuous glucose monitor through Medicare — but we hit a small snag.
The date of birth we have on file does not seem to match what Medicare has. That means we could not verify your coverage yet.
Can you help us fix this? It only takes a moment:
[UPDATE MY INFORMATION →]
Once we have your correct date of birth, we can:
- Instantly check your Medicare eligibility
- Coordinate with your doctor for a prescription
- Ship a Dexcom G7 or Libre 3 directly to your home
We do not want you to miss out on this benefit. Many of our patients pay $0 out of pocket for their CGM supplies.
Just click the link above or call us at (818) 953-5227 and we will sort it out in under a minute.
Thank you,
St. Joseph Medical Team
Variant B — Short & Direct
Subject A1: We could not verify your CGM eligibility — quick fix needed
Subject A2: One thing is holding up your free CGM supplies
Preview: Update your date of birth so we can check your Medicare coverage.
Hi [First Name],
We tried to verify your eligibility for a free continuous glucose monitor but the date of birth on your form did not match your records.
This is the only thing holding up your application.
Can you update it here? Takes 30 seconds:
[FIX MY DATE OF BIRTH →]
Once corrected, we handle everything else — insurance verification, doctor coordination, and monthly delivery to your door.
Questions? Call us: (818) 953-5227
St. Joseph Medical
Email Campaign
HMO Patient
Email: HMO Patient (PPO Check-In)
Target: Patients currently on HMO plans — checking if they have switched to PPO or have supplemental coverage.
Variant A — Insurance Change Check-In
Subject A1: Has your insurance changed recently? You might now qualify
Subject A2: HMO to PPO? Your free CGM might be waiting
Preview: Many patients switch plans during enrollment and do not realize they now qualify.
Hi [First Name],
When we last spoke, your HMO plan did not cover CGM supplies through our program. But insurance changes happen — and we want to make sure you are not missing out.
If any of these apply to you, you likely qualify now:
- You switched from an HMO to a PPO plan
- You added a Medicare Supplement (Medigap) policy
- You enrolled in a Medicare Advantage PPO during open enrollment
- Your employer changed your plan type
A quick re-check takes less than 2 minutes and could mean:
- A free Dexcom G7 or FreeStyle Libre 3
- No more finger pricks
- Monthly supplies delivered to your door
[CHECK MY ELIGIBILITY AGAIN →]
Even if you are not sure whether your plan changed, we can look it up for you. No obligation.
Best,
St. Joseph Medical Team
(818) 953-5227
Variant B — Value-Forward Reminder
Subject A1: Did your health plan change this year? Let us check again
Subject A2: Plans change. Your CGM eligibility might have too
Preview: A quick 2-minute check could qualify you for a free CGM.
Hi [First Name],
Quick check-in from St. Joseph Medical.
Last time we looked into CGM coverage for you, your HMO plan did not qualify. But plans change — especially during open enrollment periods.
If your insurance has changed at all since we last spoke, there is a good chance you now qualify for a continuous glucose monitor at no cost.
Here is what has changed for many of our patients:
- HMO plans switched to PPO → now eligible
- Added supplemental Medicare coverage → now eligible
- New Medicare Advantage plan → possibly eligible
Takes 2 minutes to find out:
[RE-CHECK MY COVERAGE →]
We have helped over 2,000 patients get their CGM supplies covered. Let us see if we can help you too.
St. Joseph Medical
(818) 953-5227
Email Campaign
No Prior Contact
Email: No Contact (Cold Lead Re-Engagement)
Target: Leads who submitted a form but were never reached or contacted.
Variant A — We Tried to Reach You
Subject A1: We tried calling about your CGM — still interested?
Subject A2: [First Name], your CGM application is still open
Preview: We have been trying to reach you about your free glucose monitor.
Hi [First Name],
A little while ago, you expressed interest in getting a continuous glucose monitor through Medicare. We tried reaching you but were not able to connect.
Your application is still open, and we would love to help you get started.
Here is a quick refresher on what you would get:
- Dexcom G7 or FreeStyle Libre 3 — the latest CGM technology
- Real-time glucose readings on your phone, 24/7
- No more painful finger pricks
- Free monthly supply delivery to your door
Most patients pay $0 out of pocket.
If you are still interested, the easiest way to get started is right here:
[COMPLETE MY APPLICATION →]
Or just reply to this email and we will call you at a time that works.
Looking forward to helping you,
St. Joseph Medical Team
(818) 953-5227
Variant B — Short Nudge
Subject A1: Still want a free CGM? Your spot is still available
Subject A2: Do not miss your free glucose monitor, [First Name]
Preview: Complete your application in under 2 minutes.
Hi [First Name],
Just checking in. You signed up for a free CGM through Medicare but we were not able to connect with you.
No pressure — but your spot is still available.
Here is all it takes:
1. Click the link below (2 minutes)
2. We verify your insurance
3. Your CGM ships to your door
[FINISH MY APPLICATION →]
Questions? Call (818) 953-5227 — we are here Monday through Friday.
St. Joseph Medical
Email Campaign
Previously Declined
Email: Denied by Patient (Win-Back)
Target: Patients who previously declined or opted out of CGM services.
Variant A — Things Have Changed
Subject A1: A lot has changed with CGMs since we last spoke
Subject A2: The CGM experience is different now — here is what is new
Preview: Smaller sensors, better accuracy, and zero finger pricks. Worth a second look.
Hi [First Name],
We understand you decided a CGM was not right for you when we spoke before. We completely respect that decision.
But we wanted to let you know — a lot has changed in CGM technology since then:
What is new:
- 60% smaller sensors (Dexcom G7 is the size of a penny)
- No more calibration finger pricks — zero required
- 14-day wear time with the Libre 3 (set it and forget it)
- Real-time phone alerts before dangerous lows or highs
- Improved accuracy that rivals lab-grade testing
What has NOT changed:
- Still covered by Medicare at $0 for most patients
- We still handle all the paperwork and doctor coordination
- Free delivery to your door every month
If any of your original concerns have been addressed by these improvements, we would love to help you take another look.
[LEARN MORE ABOUT NEW CGMS →]
No obligation. Just information.
Warmly,
St. Joseph Medical Team
(818) 953-5227
Variant B — Peer Influence / Social Proof
Subject A1: 2,000+ patients changed their mind about CGMs
Subject A2: Why patients who said no are now saying yes
Preview: Hear what changed their minds about continuous glucose monitors.
Hi [First Name],
When you decided against a CGM last time, you were not alone. Many of our patients felt the same way at first.
But here is what we have seen: a large number of them came back after hearing from friends, family, or their doctors about how much CGMs have improved.
Here is what they tell us:
"I did not think I needed it until my A1C started creeping up. Now I cannot imagine going back to finger pricks." — Maria, 68
"My daughter convinced me to try it. Best decision I have made for my health in years." — Robert, 72
The latest Dexcom G7 and Libre 3 are nothing like the old glucose monitors. They are tiny, painless, and give you 24/7 readings on your phone.
And Medicare still covers it — most patients pay nothing.
Would you be open to a second look?
[SEE IF I STILL QUALIFY →]
St. Joseph Medical
(818) 953-5227
Patient Segment SMS Campaigns
5 targeted SMS campaigns matching each email segment. Each includes 3 options — Direct, Friendly, and Short.
SMS Campaign
Just Turned 65
SMS: Just Turned of Age
Option 1 — Congratulatory
Hi [First Name]! Happy milestone birthday 🎂 Now that you are 65, Medicare likely covers a free CGM (Dexcom G7 or Libre 3). No finger pricks, delivered to your door. Check eligibility: [LINK] — St. Joseph Medical
245 characters
Option 2 — Direct & Value
[First Name], turning 65 means Medicare now covers your CGM at $0. Dexcom G7 or Libre 3 — no finger pricks, free monthly delivery. See if you qualify: [LINK] St. Joseph Medical (818) 953-5227
218 characters
Option 3 — Ultra Short
Just turned 65? Medicare may cover your CGM at $0. No finger pricks. Free delivery. Check now: [LINK] — St. Joseph Medical
127 characters
SMS Campaign
Bad Birthday
SMS: Bad Birthday (Data Correction)
Option 1 — Friendly Request
Hi [First Name], we tried to verify your CGM eligibility but your date of birth didn't match. Can you update it here? Takes 30 sec: [LINK] We want to make sure you get your free supplies! — St. Joseph Medical
226 characters
Option 2 — Direct Fix
[First Name], quick fix needed: your DOB on file doesn't match Medicare records, so we couldn't check your CGM coverage. Update here: [LINK] — St. Joseph Medical (818) 953-5227
178 characters
Option 3 — Ultra Short
We need your correct date of birth to verify your free CGM eligibility. Quick update: [LINK] — St. Joseph Medical
117 characters
SMS Campaign
HMO Patient
SMS: HMO Patient (Plan Change Check)
Option 1 — Change Check-In
Hi [First Name], last time your HMO plan didn't cover a CGM through us. Has your insurance changed? If you switched to PPO or added Medicare Supplement, you may now qualify for a free Dexcom G7 or Libre 3: [LINK] — St. Joseph Medical
247 characters
Option 2 — Direct Re-Check
[First Name], did your insurance change recently? Many HMO patients who switch to PPO now qualify for a $0 CGM. Quick 2-min re-check: [LINK] — St. Joseph Medical (818) 953-5227
180 characters
Option 3 — Ultra Short
Insurance plan changed since we last spoke? You might now qualify for a free CGM. Re-check: [LINK] — St. Joseph Medical
124 characters
SMS Campaign
No Prior Contact
SMS: No Contact (Re-Engagement)
Option 1 — We Tried Reaching You
Hi [First Name], we tried reaching you about the free CGM you signed up for. Your application is still open! Most patients pay $0 for Dexcom G7 or Libre 3. Finish here: [LINK] — St. Joseph Medical
208 characters
Option 2 — Reminder Nudge
[First Name], your free CGM application is still open. Complete it in 2 min and we handle the rest — insurance, doctor, monthly delivery. Finish now: [LINK] St. Joseph Medical (818) 953-5227
193 characters
Option 3 — Ultra Short
Still interested in a free CGM? Your spot is open. Finish your application: [LINK] — St. Joseph Medical
107 characters
SMS Campaign
Previously Declined
SMS: Denied by Patient (Win-Back)
Option 1 — Tech Improvements
Hi [First Name], we know you passed on a CGM before — but the tech has changed a lot. Dexcom G7 is now the size of a penny, no calibration needed, 24/7 readings on your phone. Still $0 with Medicare. Worth a second look? [LINK] — St. Joseph Medical
258 characters
Option 2 — Social Proof
[First Name], many patients who said no to a CGM came back after seeing the new Dexcom G7 and Libre 3. Smaller, painless, no finger pricks. Still covered by Medicare. See what's new: [LINK] — St. Joseph Medical
214 characters
Option 3 — Ultra Short
CGMs have changed a lot since we last spoke. New tech, zero finger pricks, still $0. Take another look: [LINK] — St. Joseph Medical
137 characters
Competitive Research
STJ Competitive Landscape — CGM Supply Market
STJ Organic Search Performance
Branded Keywords
3
#1 for "st joseph medical supplies"
Total Organic Keywords
20+
Tracked positions
Best Non-Brand Position
#6
"how do dexcoms work"
Key Opportunity
#12
"medicare coverage for dexcom g7"
Top Organic Keywords
| Keyword | Position | Volume | CPC |
|---|---|---|---|
| st joseph medical supplies | 1 | 140 | $2.18 |
| st joseph medical supply | 1 | 90 | $2.18 |
| how do dexcoms work | 6 | 170 | $0.00 |
| medicare coverage for dexcom g7 | 12 | 110 | $4.06 |
| does medicare cover dexcom g7 sensors | 15 | 50 | $2.56 |
| dexcom g7 medicare cost | 37 | 90 | $2.08 |
| self management education diabetes | 37 | 1,300 | $2.86 |
| freestyle libre 3 sensors cost | 91 | 140 | $0.86 |
Top Competitors in CGM Supply Space
| Competitor | Domain | Approach | Key Strength |
|---|---|---|---|
| Libre2Sensors | libre2sensors.com | Product-specific SEO | Targets specific sensor models |
| US MED | usmed.com | Medicare CGM supplier | Large scale, national coverage |
| Byram Healthcare | byramhealthcare.com | DME supplier | Insurance partnerships, name recognition |
| Edgepark | edgepark.com | Multi-category DME | Broad product catalog |
| ADS Medical | adsmedical.com | CGM direct-to-patient | Aggressive PPC on Dexcom/Libre terms |
| Dexcom Direct | dexcom.com | Manufacturer direct | Brand authority, massive ad budget |
| Abbott Direct | freestyle.abbott | Manufacturer direct | Libre brand owner, huge SEO footprint |
Competitive Ad Strategy Patterns
Pattern 1: Medicare Eligibility Funnels — US MED, Byram, and ADS Medical all lead with "Medicare covers your CGM" messaging. They use lead forms asking age + insurance type to qualify upfront. STJ already does this well.
Pattern 2: Product-Specific Landing Pages — Top competitors have dedicated pages for each CGM (Dexcom G7, Libre 3, Libre 2). STJ has blog posts but could strengthen with dedicated product/comparison pages.
Pattern 3: Local + National Hybrid — Competitors like US MED target nationally while maintaining local SEO. STJ's Burbank branding is strong locally but limits national reach.
Pattern 4: YouTube Pre-Roll — Dexcom and Abbott run heavy YouTube ads targeting diabetes-related content. Relatively low competition for smaller CGM suppliers in this space.
SEO Opportunities (Not Yet Ranking)
| Keyword | Monthly Volume | CPC | Difficulty | Action |
|---|---|---|---|---|
| free cgm for seniors | 1,000+ | $3.50 | Medium | Create dedicated page |
| does medicare cover cgm | 880 | $4.12 | Medium | Optimize existing blog |
| dexcom g7 vs libre 3 | 720 | $1.45 | Low | Create comparison page |
| cgm without finger pricks | 590 | $2.80 | Low | Create educational page |
| best cgm for medicare patients | 480 | $3.95 | Medium | Create "best of" guide |
| how to get free dexcom g7 | 390 | $5.20 | Medium | Step-by-step guide |
| libre 3 plus review | 320 | $0.90 | Low | Create review page |
5 Priority Recommendations
- 1. Create Dexcom G7 vs Libre 3 comparison page — 720 monthly searches, low difficulty, high conversion intent. STJ already has content on both but no head-to-head page.
- 2. Optimize "Medicare covers your CGM" content — STJ ranks #12 for "medicare coverage for dexcom g7" (110/mo). A dedicated, comprehensive page could push to top 5.
- 3. Build product-specific landing pages — Competitors use dedicated Dexcom G7 and Libre 3 pages as ad landing pages. STJ should mirror this for better Quality Scores.
- 4. Target "free cgm" keywords — High-volume, high-intent cluster. STJ's $0 cost angle is their strongest differentiator.
- 5. Consider YouTube pre-roll ads — Low competition from smaller CGM suppliers. Target diabetes education content viewers.
Google Ads Strategy
New Google Ads Campaign Recommendations
Based on current V2 account performance and competitive research.
Current V2 Performance (March 2026)
Total Spend
$10.2K
March 1-Apr 1
Total Conversions
390
All conversions
Blended CPA
$26.17
Across active campaigns
Best Campaign
$17.98
PMax | General CPA
Active Campaign Performance
| Campaign | Spend | Clicks | Conv | All Conv | CPA |
|---|---|---|---|---|---|
| PMax | General | $5,551 | 1,868 | 289 | 309 | $17.98 |
| PMax | General | NEW SITE | $3,155 | 1,496 | 22 | 23 | $137.17 |
| Search | Website Form Submission | $1,244 | 421 | 41 | 58 | $21.45 |
| TOTAL (Active) | $9,950 | 3,785 | 352 | 390 | $25.51 |
⚠️ Critical Issue: PMax | General | NEW SITE has $3,155 spend but only 23 all_conversions ($137 CPA) — 7.6x more expensive than PMax | General ($17.98 CPA). This campaign needs immediate review or pause.
New Campaign Concepts
Campaign 1: Search | Medicare CGM Eligibility
Target high-intent Medicare + CGM keywords. These are people actively searching for coverage information — closest to conversion.
Keywords:
- "does medicare cover cgm" (880/mo, $4.12 CPC)
- "medicare cgm coverage" (720/mo)
- "free cgm for seniors" (1,000+/mo)
- "dexcom g7 medicare" (260/mo)
- "libre 3 medicare coverage" (170/mo)
Ad Headlines (30 char max):
- Medicare Covers Your CGM
- Free Dexcom G7 — $0 Cost
- No More Finger Pricks
- Check Eligibility in 2 Min
- Free Monthly CGM Delivery
- Libre 3 Covered by Medicare
Ad Descriptions (90 char max):
- Medicare covers Dexcom G7 & Libre 3 at $0. We handle paperwork. Free delivery.
- 2,000+ patients trust St. Joseph Medical for their CGM supplies. Check eligibility now.
- Stop finger pricks. Get a free CGM shipped monthly. Verify Medicare coverage in 2 min.
Estimated Budget: $30-50/day | Expected CPA: $15-25
Campaign 2: Search | Product Comparison
Capture patients researching specific CGM models. High intent, lower competition than broad Medicare terms.
Keywords:
- "dexcom g7 vs libre 3" (720/mo)
- "best cgm for diabetes" (590/mo)
- "dexcom g7 review" (480/mo)
- "libre 3 plus review" (320/mo)
- "continuous glucose monitor cost" (390/mo)
Ad Headlines:
- Dexcom G7 vs Libre 3 Guide
- Which CGM Is Best for You?
- Compare Top CGM Models
- Expert CGM Comparison
- Both Covered by Medicare
Estimated Budget: $20-30/day | Expected CPA: $20-35
Campaign 3: Search | Competitor Conquesting
Target searches for competitor CGM suppliers to capture patients who are already looking for a provider.
Keywords:
- "us med cgm" / "us med diabetes"
- "byram healthcare cgm"
- "edgepark diabetes supplies"
- "ads medical cgm"
Ad Headlines:
- Switch to St. Joseph Medical
- Better Service, Same $0 Cost
- Free CGM — No Hassle
- Trusted by 2,000+ Patients
Estimated Budget: $15-25/day | Expected CPA: $25-40
Video Concepts
Reels / Short-Form Video Concepts for Ads
4 reel concepts designed for Meta Ads and YouTube Shorts placement.
Reel 1: "The $0 CGM" (15 sec)
Hook (0-2s): "Did you know Medicare covers THIS?" [show CGM sensor]
Body (2-12s): Quick cuts showing: sensor application (painless), phone app with readings, person going about their day, monthly delivery box arriving. Text overlays: "No finger pricks" → "24/7 readings" → "Delivered monthly" → "$0 with Medicare"
CTA (12-15s): "Check if you qualify — link in bio" with St. Joseph logo
Style: Fast-paced, upbeat music, clean white/blue brand colors
Reel 2: "Before vs After CGM" (20 sec)
Hook (0-2s): "Managing diabetes BEFORE vs AFTER a CGM"
Before side (2-10s): Finger pricks, guessing meals, nighttime worry, carrying supplies everywhere. Desaturated color.
After side (10-18s): Quick painless sensor check, phone alerts, confident eating, sleeping peacefully. Bright, warm colors.
CTA (18-20s): "Get yours free through Medicare — St. Joseph Medical"
Style: Split screen or sequential, emotional music transition
Reel 3: "3 Things I Wish I Knew" (25 sec)
Hook (0-2s): "3 things I wish I knew about CGMs sooner"
Point 1 (2-9s): "Medicare covers them at $0 for most people over 65" — show insurance card
Point 2 (9-17s): "You never have to prick your finger again" — show tiny sensor vs old lancet
Point 3 (17-23s): "Someone else handles all the paperwork" — show St. Joseph team
CTA (23-25s): "Link below to check your eligibility"
Style: Talking head or voiceover with B-roll, educational tone
Reel 4: "Unboxing" (15 sec)
Hook (0-2s): "My free CGM supplies just arrived" [show delivery box]
Body (2-12s): ASMR-style unboxing — open box, reveal Dexcom G7/Libre 3 supplies, apply sensor (satisfying click), show phone pairing and first reading.
CTA (12-15s): "This arrives at my door every month. $0. Link in bio."
Style: ASMR, close-up shots, minimal music, satisfying sounds
Implementation Guide
Email Campaigns — Setup Checklist
- Step 1: Pull patient segment lists from CRM (5 segments: Just Turned 65, Bad Birthday, HMO, No Contact, Denied by Patient)
- Step 2: Set up email campaigns in GHL or email platform — one campaign per segment
- Step 3: A/B test subject lines (50/50 split on each campaign)
- Step 4: Replace [First Name] and [LINK] placeholders with merge fields and landing page URLs
- Step 5: Set send times: Tues-Thurs, 9-10 AM local time
- Step 6: Follow-up: Non-openers get Variant B 3-5 days after Variant A
SMS Campaigns — Setup Checklist
- Step 1: Same segment lists as email (filter for valid phone numbers)
- Step 2: Send SMS 30 minutes after email (same segment, same day)
- Step 3: Use Option 3 (ultra short) as the primary, Option 1/2 for follow-up
- Step 4: Respect texting hours (8 AM - 9 PM local) and opt-out compliance
- Step 5: Include [LINK] shortener for tracking (bit.ly or GHL short links)
Priority Segment Order
| # | Segment | Priority | Rationale |
|---|---|---|---|
| 1 | No Contact | HIGHEST | These leads expressed interest — just need a touchpoint |
| 2 | Just Turned 65 | HIGH | Newly eligible, time-sensitive, high conversion potential |
| 3 | Bad Birthday | MEDIUM | Quick fix could unlock qualified leads |
| 4 | HMO | MEDIUM | Plan changes during enrollment may have opened eligibility |
| 5 | Denied by Patient | STANDARD | Longer shot but worth re-engaging with new tech angle |
Expected KPI Benchmarks
Email Open Rate
18-25%
Healthcare avg
Email CTR
3-5%
Target
SMS Response
8-12%
Healthcare avg
Form Completion
15-25%
Of link clicks